Which step is NOT involved in the media planning process?

In the media planning process, key steps typically involve defining goals, selecting appropriate media channels, and assessing the effectiveness of the media strategy after execution. Setting objectives is crucial as it guides the overall approach and helps to align the advertising efforts with the desired outcomes. Choosing media channels is an essential part of the planning process, where planners assess various platforms and determine the best ones to reach the target audience effectively. Measuring results ensures that the objectives set earlier are achieved and helps in understanding the return on investment and overall performance of the media campaign.

Conducting interviews with customers, while potentially useful for gaining insights into target audience preferences and behaviors, is not a standard step within the core media planning process itself. Instead, it is more related to market research, which may inform the media planning indirectly but does not directly fall under the formal steps of setting objectives, choosing media, and measuring results. Thus, this option is not a typical part of the media planning workflow.