IAB Digital Media Buying and Planning Certification (DBPC) Practice Test

Question: 1 / 400

What is the recommended practice when assessing ad performance?

Adjust the budget weekly

Review and optimize regularly

Reviewing and optimizing regularly is essential when assessing ad performance because it allows marketers to track the effectiveness of their advertising campaigns in real-time. This ongoing process enables quick adjustments based on data-driven insights, ensuring that ad strategies remain relevant and effective in changing market conditions. By regularly reviewing performance metrics such as click-through rates, conversion rates, and return on ad spend, marketers can identify which aspects of their campaigns are working and which need improvement.

This practice fosters a responsive strategy that can capitalize on high-performing ads while re-evaluating or replacing those that are underperforming. Additionally, frequent optimization helps in aligning ad delivery with target audience behaviors, preferences, and emerging trends, ultimately leading to more successful advertising outcomes.

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Focus solely on new ads

Limit performance audits to quarterly

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