Which resource is identified as providing first party data?

The resource identified as providing first-party data is site analytics. First-party data refers to the information that a company collects directly from its own interactions with users. This data is usually gathered through various sources associated specifically with a brand, such as the company's website or app.

Site analytics tools track user behavior on a company's website, capturing data such as page views, user sessions, conversion rates, and other relevant metrics that offer insights into how visitors engage with the site. This information is valuable because it allows organizations to understand their audience better, optimize their services, and personalize customer experiences based on actual user behavior.

Other options do not qualify as first-party data in the same way. For instance, social media interactions involve data that, while useful, are often shared across platforms and may not reflect direct engagement with a company's brand. Public records are generally available to anyone and do not come directly from the business's interactions with its customers. Similarly, third-party surveys collect data from users not directly tied to a specific brand, making them a source of third-party data instead. Therefore, site analytics stands out as the clear source of first-party data.