Which reporting method allows for real-time updates on campaign performance?

The choice of automated feed reporting is the correct answer because it provides continuous and real-time updates on campaign performance. This method utilizes a direct connection to the campaign data, allowing stakeholders to access the most current metrics and insights without delay. As a result, this allows for immediate adjustments and optimizations based on how the campaign is performing at any given moment.

In contrast, weekly performance summaries, daily email reports, and quarterly analysis reviews do not offer real-time updates. Weekly summaries aggregate data over a longer period, which may miss fluctuations that occur between report intervals. Daily email reports, while more frequent, still depend on scheduled dispatches and may not capture changes that occur throughout the day. Quarterly analysis reviews summarize performance over a three-month period, making them the least timely for informing immediate campaign adjustments. Automated feed reporting, by contrast, stands out for its ability to deliver insights as they happen, making it an essential tool for responsive media buying and planning decisions.