Which practice helps to minimize user annoyance with online advertising?

Limiting the frequency of pop-up ads is a crucial practice in reducing user annoyance with online advertising. When users encounter the same ad repeatedly, it can lead to feelings of frustration, diminishing their overall experience and potentially causing them to develop negative perceptions about the brand being advertised. By controlling how often users see these ads, advertisers can create a more balanced ad experience, thereby improving engagement and maintaining a positive relationship with their audience.

Additionally, a well-regulated frequency helps ensure that ads do not become intrusive, which is critical in an online environment where users often seek content without the interference of multiple unsolicited prompts. This approach aligns with best practices for user experience, promoting advertising that is more acceptable and less bothersome.

Other options, while potentially effective in their own right, do not directly address the specific issue of frequency and how it impacts user experience. For instance, using multiple pop-up ads can actually exacerbate annoyance, while static ads might not engage users effectively. Targeting ads based on user location is beneficial for relevance but does not necessarily lessen the intensity or frequency of exposure to ads.