Which of the following would be categorized as working media dollars?

Working media dollars refer to the portion of a budget that is allocated directly to media placements where advertisements are actually served to potential consumers. This means any expenditure that is spent on the actual purchase of advertising space or time across various channels, such as digital, print, radio, or television.

Paid video views fall into this category because they represent a direct investment in media to ensure that advertisements reach an audience. This is a spend that contributes to getting the ads in front of consumers, aligning with the concept of working media dollars as it specifically addresses the cost associated with visibility and engagement of content.

In contrast, creative production costs, agency commissions, and market research expenses are typically considered non-working media dollars. These costs are necessary to create, manage, and analyze campaigns, but they do not directly contribute to the placement or distribution of advertisements themselves. Therefore, only paid video views qualify as a working media dollar investment, making it the correct selection.