Which of the following tools is typically used to measure campaign performance against the set KPIs?

Attribution tracking is essential for measuring campaign performance against defined key performance indicators (KPIs). It provides insights into how different touchpoints in a consumer's path to conversion impact the overall effectiveness of a marketing campaign. By tracking which channels, campaigns, or tactics drive conversions, marketers can assess the value of each interaction and understand the customer journey more thoroughly.

This tool enables the optimization of future campaigns by allowing advertisers to allocate budgets more effectively and focus on the most impactful strategies. It goes beyond simple metrics by providing a comprehensive view of how different marketing efforts contribute to achieving specific goals, which is critical for evaluating success against KPIs.

Other options, while useful in their own contexts, do not serve the specific purpose of performance measurement against KPIs in the same direct way. Social media posts are a medium of communication rather than a measurement tool. Traffic source analysis, while informative, doesn’t provide the granularity required to understand the effectiveness of specific campaigns or strategies in driving conversions. Brand perception surveys can give insights into how audiences view a brand, but they do not quantify directly the performance of particular campaigns against KPIs.