Which of the following should be discussed during a vendor kick-off call?

During a vendor kick-off call, discussing creative lead time is crucial because it sets clear expectations regarding the timelines associated with the production and delivery of creative assets. Establishing this timeline ensures that all parties are aligned on when materials need to be generated, reviewed, and approved. This discussion helps prevent delays and miscommunications as the campaign progresses.

Creative lead time can also influence subsequent phases of the media buying process, such as media placement and reporting, making it fundamental to have a clear understanding from the outset. It promotes efficient project management and allows for effective resource allocation among team members, ensuring that the campaign is executed smoothly and on schedule.

While performance metrics, historical campaign data, and client feedback are important topics to address in different contexts, they are more relevant during later stages of campaign evaluation and strategy refinement rather than in the initial kick-off meeting.