Which of the following is typically NOT included in a campaign brief?

In a campaign brief, the focus is primarily on the overarching strategy and messaging that will guide the campaign's execution. Typically, the campaign brief will include information about the target audience, outlining the demographic and psychographic characteristics that the campaign aims to reach. It will also list key performance indicators (KPIs), which are essential for measuring the success of the campaign against its goals.

Creative assets, such as visuals, messaging guidelines, and other elements that will be used in the campaign, are also often outlined in the brief to ensure consistency and alignment across all campaign materials.

However, vendor budget is generally not included in the campaign brief itself. Budget details are often managed in separate documents or discussions, as the actual costs may vary based on negotiations and other factors outside the scope of the initial brief. Thus, while budget considerations are crucial for the overall campaign management, they do not typically form part of the campaign brief's primary focus, which is more strategic and audience-oriented.