Which of the following is NOT a benefit of digital media buying?

The identification of increased cost of ad placements as not being a benefit of digital media buying is correct because one of the primary advantages of digital media is its potential for cost-effectiveness. Digital media buying allows for various budgeting options, often providing advertisers with greater flexibility than traditional media. Advertisers can optimize their spending by targeting specific audiences and adjusting their strategies based on real-time performance data. In comparison, traditional media often comes with higher and less flexible upfront costs.

In contrast, the benefits listed in the other options highlight key advantages of digital media buying. The ability to track and measure performance in real-time ensures advertisers can evaluate the effectiveness of their campaigns and make data-driven decisions. Targeting specific demographics allows for precise audience engagement, which can increase conversion rates. Lastly, the ability to adjust campaigns in real-time means that marketers can respond quickly to emerging trends or performance metrics, allowing for greater control and optimization of their advertising efforts. These characteristics enhance the overall efficacy of digital marketing strategies, distinguishing them from many traditional media practices.