Which of the following best describes the term "digital media buying"?

The term "digital media buying" refers specifically to the process of purchasing advertising space in digital formats only. This encompasses various online channels such as social media platforms, websites, mobile apps, and search engines, where advertisers can display their ads to targeted audiences. Digital media buying allows for precise targeting, measurement, and optimization of campaigns, distinguishing it from traditional media buying that focuses on physical advertising space.

Understanding this definition highlights the importance of digital platforms in the modern advertising landscape, where advertisers seek to reach consumers where they spend a significant amount of their time—online. By focusing exclusively on digital formats, this approach allows advertisers to utilize advanced analytics and audience insights that are unique to the digital environment.