Which media objective aligns with a brand's desire to increase site transactions by 10%?

The objective of increasing site transactions by 10% is closely tied to ensuring that the number of visitors to the site also grows, which directly influences the potential for those transactions to occur. By setting a goal to increase site visits by 10% while maintaining the average conversion rate, the strategy effectively enhances the number of potential customers who can make a purchase, thereby driving the desired increase in transactions.

This approach acknowledges the critical relationship between traffic and conversions; if site visits increase without a drop in conversion rates, the total number of transactions is likely to rise correspondingly. This tactic prioritizes not just attracting users to the site but ensuring that those visitors are converted into paying customers at the same effective rate as before.

In contrast, other options, while relevant in their own contexts, do not directly address the goal of increasing transactions. For example, reducing the bounce rate may improve user engagement but doesn't necessarily guarantee an increase in transactions. Increasing ad impressions might raise brand awareness, but without a corresponding increase in qualified visits or conversions, it doesn’t ensure the goal is met. Boosting email sign-ups could enhance customer communication and retention but doesn’t directly lead to increased site transactions in the immediate term.