Which document is typically updated when flighting is adjusted mid-campaign?

The flowchart is typically updated when flighting is adjusted mid-campaign because it visually represents the schedule and sequence of the campaign’s activities. When changes to flighting occur—such as altering the timing or duration of ad placements—the flowchart is amended to accurately reflect these adjustments. This document serves as a crucial tool for campaign management, ensuring all stakeholders have a clear understanding of the revised timelines and tactics being executed.

In contrast, while campaign summary reports and performance metrics documents track performance and outcomes, they don’t usually reflect real-time adjustments during an active campaign. These documents serve more for evaluation rather than ongoing planning and execution. The creative brief, on the other hand, outlines the strategic approach and messaging for the campaign rather than operational aspects like flighting schedules.