Which cost model allows for flexible pricing based on performance metrics?

The dynamic CPM (dCPM) cost model is designed to offer flexibility in pricing based on the performance of an ad campaign. Unlike a traditional CPM model, which charges a set amount per thousand impressions regardless of performance, dCPM allows advertisers to adjust costs based on specific metrics such as engagement rates, conversions, or click-through rates. This adaptability makes it easier for advertisers to optimize their spending based on the effectiveness of their campaigns, ensuring that they only pay for the performance levels they achieve.

This model is particularly beneficial in a digital environment where performance can fluctuate, allowing marketers to respond to real-time data to maximize their return on investment. The emphasis on performance metrics sets dCPM apart from models such as flat rate, CPM, or fixed cost, which do not incorporate such flexibility into their pricing structures.