Where is the optimal place to install a conversion pixel for tracking form submissions?

Installing a conversion pixel on the Thank You page is the most effective option for tracking form submissions. The Thank You page is typically displayed after a user successfully completes a form and submits their information. By placing the conversion pixel here, it allows marketers to confirm that the desired action (form submission) was completed, capturing valuable data about successful conversions.

This tracking method ensures that only genuine submissions are counted, as if a user does not reach the Thank You page, it indicates that the form was not completed. This allows for more accurate measurement of conversion rates and effectiveness of marketing campaigns.

In contrast to the other choices, the Home page does not provide direct insights into form completions, as it is a part of the initial navigation process. The Form submission page, while important, does not guarantee that a form was completed successfully since users might abandon the process at that stage. The Landing page primarily serves as an entry point to direct traffic but does not specifically indicate whether or not a submission was made. Therefore, the Thank You page is the optimal choice for effective conversion tracking.