What type of report is created when a brand requests information outside of the agreed-upon reporting cadence?

The correct response is the ad hoc report. This type of report is specifically designed to address unique or unscheduled queries that arise outside the regular reporting schedule. When a brand requires information that was not planned for in advance or asked on a specific timeline, an ad hoc report provides the necessary insights tailored to the current request.

Ad hoc reports allow stakeholders to make informed decisions based on pertinent data that may not be captured in routine reports. They are typically generated quickly to meet immediate needs and can vary widely in content and detail depending on the request.

In contrast, a standard report follows a predefined schedule and covers consistent metrics or data points, while a comprehensive report offers an in-depth analysis of a broader range of data, often following a set period like quarterly or yearly. An annual report serves as a summary of performance over the entire year, making it fundamentally different in purpose and timing from an ad hoc report.