What should be the buyer's focus during the periodic reconciliation process?

During the periodic reconciliation process, the buyer's focus should be on ensuring alignment of billing with actual spend. This step is crucial as it allows the buyer to verify that the costs incurred for the digital media campaigns match the invoiced amounts from vendors. By closely examining the financial records, discrepancies can be identified and addressed promptly, preventing potential budget issues and ensuring accountability in the advertising expenditure.

Aligning billing with actual spend ensures that the buyer maintains control over the budget and accurately tracks the return on investment (ROI) for the campaigns. This reconciliation also helps in auditing processes and financial reporting, allowing for a more effective planning and budgeting cycle in future campaigns. It is essential for maintaining transparency and trust between the buyer and the vendors involved in the media buying process.