What should a digital planner/buyer do after receiving actualized vendor invoices?

After receiving actualized vendor invoices, the appropriate next step for a digital planner or buyer is to reconcile orders in the media buying platform. This process entails verifying that the actual invoices received match the orders that were placed, ensuring that all details such as pricing, placement, and timing align with what was contracted.

Reconciliation is critical for maintaining accurate financial records, identifying discrepancies, and ensuring that the media budget remains in line with expectations. This not only aids in tracking campaign performance and budgets but also supports effective financial management within the digital media planning process.

Starting a new campaign, updating social media accounts, or sending follow-up emails to vendors are not immediate actions after receiving invoices, as they do not directly relate to the necessary reconciliatory process required to confirm the accuracy of expenditures and campaign execution.