What is typically a key focus when budgeting for a digital media campaign?

When budgeting for a digital media campaign, a key focus is often on vendor fees. This is because a significant portion of the budget is allocated towards the platforms and services used to deliver the campaign. Vendor fees may include costs associated with ad placements on various digital channels, programmatic buying fees, and charges related to third-party services that facilitate the campaign's execution.

Understanding and accurately forecasting these fees is crucial, as they can directly impact the scale and reach of the campaign. Furthermore, vendor fees can vary widely depending on the type of media being purchased, the platforms chosen, and the bidding model in use. By prioritizing these costs, marketers can ensure that their financial resources are effectively utilized to maximize campaign performance and achieve desired objectives.

While other aspects, such as creative design costs, audience engagement strategies, and historical performance analysis, are important considerations in campaign planning, they typically support the overall approach rather than being the primary focus of the budgeting process.