What is the fastest method for a digital planner/buyer to access impression delivery data?

The fastest method for a digital planner or buyer to access impression delivery data is by downloading a report from the ad server. This method is efficient because it provides direct access to real-time data generated from the ad server, allowing the planner or buyer to retrieve accurate and up-to-date impression metrics almost instantaneously.

Downloading reports from the ad server can be automated to some extent, enabling planners to quickly generate data without relying on external sources or processes. This immediacy is essential in making timely decisions based on actual campaign performance, especially when adjustments are needed to optimize ad delivery.

In contrast, other options such as reviewing analytics dashboards or checking client reports may involve navigating through various interfaces or may not provide the immediacy and specificity that ad server reports can deliver. Additionally, meetings with media partners, while valuable for strategic discussions and insights, typically do not yield immediate data and can be more time-consuming than simply pulling a report directly from the ad server.