What is the effect of not establishing clear KPIs at the onset of a campaign?

Establishing clear Key Performance Indicators (KPIs) at the beginning of a campaign is essential for measuring success effectively. Without KPIs, there is no benchmark or standard to evaluate whether the campaign is meeting its intended goals. This lack of measurement can lead to ambiguity in assessing performance, making it difficult for marketers to understand which aspects of the campaign are working and which are not.

KPIs provide a clear framework for tracking progress, identifying areas for improvement, and making data-driven decisions to optimize campaign effectiveness. Without these metrics in place, it becomes challenging to gauge the return on investment or to justify budget allocations, ultimately resulting in an unclear direction and potential failure to achieve desired outcomes. Thus, not establishing clear KPIs leads directly to a lack of measurable success.