What is the best way to support a recommendation for a new type of tactic or technology on a plan?

Providing a Point of View (POV) is a compelling way to support a recommendation for a new type of tactic or technology because it allows the planner to articulate a well-informed perspective that considers various factors, including market trends, audience insights, and potential outcomes. A POV synthesizes research, insights, and experience to offer a reasoned argument that can resonate with stakeholders.

In doing so, it demonstrates not just a theoretical understanding of the proposed tactic or technology, but also contextualizes its relevance to the specific goals and challenges faced by the organization. A strong POV can persuade decision-makers by highlighting the strategic alignment of the new tactic with the broader objectives of the plan. Furthermore, it provides a narrative that can help stakeholders envision the potential benefits and implications of adopting the new approach.

While historical data, case studies, and competitor strategies can also provide valuable insights, they may not create the same holistic and persuasive argument that a well-structured POV can achieve. Historical data focuses on past performance, case studies on specific instances, and competitor analysis on the strategies of others, but a POV can weave these elements together into a cohesive story that justifies the change in strategy.