What is the best first action when presented with a discrepant invoice?

The best first action when presented with a discrepant invoice is to pull the ad server report. This step allows for an immediate verification of the data that pertains to the invoice. The ad server report provides detailed information on the delivered impressions, clicks, and other metrics related to the advertising campaign. By obtaining this data, you can compare it against what is listed in the invoice and identify specific discrepancies, such as incorrect billing amounts, discrepancies in the number of ads served, or any other variances.

Once the ad server report is reviewed, it may become clear whether there was an error in the invoice or if additional clarification is needed. This data-driven approach ensures that the subsequent actions—such as contacting the billing department, reviewing contract terms, or reassessing budget allocations—are informed by accurate and relevant information. This initial step effectively sets the stage for addressing and resolving any invoicing issues, making it a crucial action in the process.