What is programmatic advertising?

Programmatic advertising refers to the automated buying and selling of online advertising through software platforms. This approach utilizes technology to streamline the ad buying process, enabling advertisers to purchase ad space in real-time rather than going through manual negotiations or directly contacting publishers.

Programmatic advertising allows for higher efficiency and precision, as it employs algorithms and data analysis to target audiences more effectively. This capability provides advertisers with the advantage of reaching specific segments based on various data points, such as user behavior, demographics, and interests, thereby optimizing their advertising campaigns for better performance.

The other options highlight aspects that do not align with the core definition of programmatic advertising. Manual buying and selling suggest a more traditional method that lacks the efficiency and targeting precision of programmatic. The creation of interactive ad content and traditional approaches to digital marketing focus on different aspects of advertising rather than the automation and efficiency that define programmatic advertising.