What does an example of sequential messaging involve?

Sequential messaging refers to a strategy where the consumer receives different messages in a specific order to guide them through the marketing funnel or to create a narrative. The correct answer highlights that once a consumer engages with an ad, such as by clicking on it, they are then shown a subsequent retargeting offer ad. This sequence builds upon the initial action, reinforcing the message and increasing the likelihood of conversion. This kind of approach helps marketers to deliver personalized and relevant content, leveraging prior engagement to deepen the consumer's connection and encouraging them to take further action.

The other examples provided do not clearly illustrate the concept of sequential messaging, as they may not involve a clear narrative progression or interaction that builds upon the previous step in the same way that a click followed by retargeting does.