What can detract from users' experience with digital ads?

Overly intrusive ad formats can significantly detract from users' experience with digital ads because these formats tend to interrupt or disrupt the user's browsing or viewing experience negatively. For example, ads that take up the entire screen, auto-play sound or video, or are difficult to close can lead to frustration and annoyance. When users feel that ads are interrupting their engagement with content or are too aggressive in trying to capture their attention, it can create a negative association with both the ad and the brand being promoted. This can ultimately lead to ad fatigue, reduced brand perception, and a higher likelihood of users employing ad-blocking technologies.

In contrast, well-targeted ads, engaging video content, and personalized ad messaging generally enhance user experience by providing relevant and appealing content that resonates with the audience, aligning with their interests and needs rather than detracting from their online activities.