In a mobile app install campaign, where is the optimal location to implement a conversion tag?

In a mobile app install campaign, implementing a conversion tag within the SDK (Software Development Kit) of the mobile app is the optimal choice. This is because the SDK allows for seamless integration with the app, enabling precise tracking of user actions and conversion events that are directly related to the app installs and further interactions within the app itself. By placing the conversion tag here, advertisers can gather accurate data about installations, in-app purchases, user engagement, and other crucial metrics that help evaluate the campaign's effectiveness.

In contrast, while a website or email might serve as touchpoints in the customer journey, they are not the most suitable places for tracking app installs specifically because they don't directly relate to the app usage itself. Social media can help drive traffic to the app, but without the direct integration that the SDK provides, the conversion data may not be as reliable or comprehensive. Therefore, employing the SDK for the conversion tag is essential to enhance tracking capabilities and improve overall campaign performance.