If a vendor submits a proposal and an error is found, what is the best course of action for the digital planner/buyer?

Requesting a revised proposal is the best course of action when an error is found in a vendor's submission. This approach ensures that the proposal reflects accurate information, which is crucial for making informed decisions regarding media buying and planning. Inaccuracies could lead to issues such as misallocation of budget, incorrect targeting, or inefficiencies in campaign execution. By requesting a revised proposal, the digital planner/buyer provides the vendor with an opportunity to correct any mistakes, thus enhancing the integrity of the proposal and supporting a clearer understanding of the terms and conditions. This communication also maintains a professional relationship with the vendor, as it shows diligence and a commitment to precision in planning.