If a brand wants to reach users during their morning commute, which channel should the planner/buyer recommend?

The recommendation for using audio to reach users during their morning commute is highly effective because commuters often engage in activities that allow for passive listening. Audio channels, such as radio or streaming services, fit naturally into the routine of individuals traveling to work or school, providing a seamless way to absorb content while they are otherwise occupied.

During the morning commute, commuters are typically in cars, on buses, or using public transportation, which can limit their ability to consume visual content (like video or print) safely. Audio content can be enjoyed hands-free and eyes-free, making it a preferred choice for individuals looking to stay informed or entertained during their travel time.

Additionally, audio advertising can effectively cut through the noise of morning traffic and draw attention without requiring viewers to stop and interact, thereby allowing brands to capture the audience's attention in a way that aligns perfectly with their routine. This context makes audio the optimal channel for reaching users during their commute.