For a revenue-focused campaign, which of the following would be the winning version for an A/B landing page test?

In a revenue-focused campaign, the primary goal is to maximize the effectiveness of the landing page in driving conversions that lead to increased revenue. A landing page's conversion rate is a crucial metric that directly correlates with the success of the campaign in achieving its revenue objectives.

A 5% increase in conversion rate indicates that a higher percentage of visitors to Page A are taking the desired action, such as making a purchase or signing up for a service, compared to the alternative page in the A/B test. This increase suggests that Page A is more effective at persuading visitors to convert, which is the ultimate goal of any revenue-focused campaign.

Other metrics such as bounce rate, load time, or the use of more graphics are important for assessing user experience or engagement, but they do not directly measure the primary outcome of interest, which is conversions. While lowering the bounce rate or load time can contribute to a better user experience, they don't guarantee that users will convert. Ultimately, the increase in conversion rate is the most significant indicator of success in relation to revenue generation and reflects the effectiveness of the landing page in achieving the campaign’s financial objectives.