Before scheduling a creative kick-off call, a digital planner/buyer should?

In the context of preparing for a creative kick-off call, building asset spec documents is crucial because these documents outline the requirements and specifications necessary for the creative assets that will be developed for the campaign. This includes details such as dimensions, file types, formats, and any specific branding guidelines or messaging that need to be adhered to.

Having these documents ready before the call ensures that all stakeholders are on the same page regarding what is needed for the campaign, facilitates clearer communication, and allows for a more productive discussion about the creative strategies and deliverables. It sets a professional tone and demonstrates thoroughness in the planning process.

While finalizing the campaign budget, contacting potential vendors, and developing a timeline are important steps within the campaign planning process, they may follow the establishment of the creative requirements. Without clear asset specifications, discussions about budget, vendors, and timelines may lack focus and clarity, making it harder to achieve campaign objectives effectively. Thus, prioritizing the creation of asset spec documents prepares the team for a successful and efficient kick-off meeting.